Call it an “e-smoking lounge” or a “vaping zone,” but whatever you call it, it opened this week in Terminal 4 at London’s Heathrow Airport.
Electronic cigarette manufacturer Gamucci hosts the indoor area — off limits to anyone younger than 18 — as well as a store that allows travelers to sample and buy products too.
Electronic cigarettes are “non-tobacco containing, non-combustible cigarettes which work by vaporizing nicotine liquid,” according to consumer market research company Euromonitor International. Euromonitor put 2011 sales at $2 billion worldwide, noting the U.S. represents the biggest market, followed by Russia and Germany.
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